victoria’s secret is too sexy for their own good.

I am SO incredibly happy to hear this news: finally, Victoria’s Secret has gotten the message!

In recent years, they’ve become so downright trashy, I’ve basically been boycotting their shop. With huge posters in the windows of super models in bras and mannequins lying around like they were in a burlesque house, I’d honestly rather not be seen in there.

When I went in the shop this Christmas I was shocked to see that even their new labeling for their lotions looked like it was made with an exotic dancer in mind. And can you imagine?! This was in the Lancaster County Park City Mall–you know, Lancaster County? The place known for it’s large Amish and Mennonite population?!

Sorry, but that’s not quite my idea of the word “sexy.” And it turns out that Victoria’s Secret’s CEO has come to her senses and agrees. The Associated Press reports:

“We’ve so much gotten off our heritage… too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine,” said Sharen Turney, Victoria’s Secret’s chief executive, in a call with industry analysts.

Victoria’s Secret was launched with the idea that Victoria was manor-born and lived in London, Turney said.

“I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer,” Turney said Thursday.

I look forward to seeing what they come out with now. They might have just earned a few million customers back.

4 Responses to “victoria’s secret is too sexy for their own good.”

  1. Victoria’s Secret to Cut Back on the ‘Sexy’ :: On The Other Hand, by Travis Seitler Says:

    […] with their—let’s call a spade a spade, folks—pornographic window displays that Nicole and I have quietly boycotted them for nearly half a decade. I’m not the only one, either: I know of many men and women (mostly […]

  2. Travis Seitler Says:

    Wink wink, nudge nudge, smoochie smoochie… 😉

  3. Trina Says:

    Wow we have a lot of the same interest. I’m lovin your blog. I’ll be visiting more often 🙂

  4. IamSusie Says:

    I totally agree! I actually quit buying from VS about 15 years ago when the various items I bought from them fell apart in the wash. They’ve been trying for years to appeal to men, not women and I steer my kids far away from their store displays at the mall.