victoria’s secret is too sexy for their own good.

I am SO incredibly happy to hear this news: finally, Victoria’s Secret has gotten the message!

In recent years, they’ve become so downright trashy, I’ve basically been boycotting their shop. With huge posters in the windows of super models in bras and mannequins lying around like they were in a burlesque house, I’d honestly rather not be seen in there.

When I went in the shop this Christmas I was shocked to see that even their new labeling for their lotions looked like it was made with an exotic dancer in mind. And can you imagine?! This was in the Lancaster County Park City Mall–you know, Lancaster County? The place known for it’s large Amish and Mennonite population?!

Sorry, but that’s not quite my idea of the word “sexy.” And it turns out that Victoria’s Secret’s CEO has come to her senses and agrees. The Associated Press reports:

“We’ve so much gotten off our heritage… too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine,” said Sharen Turney, Victoria’s Secret’s chief executive, in a call with industry analysts.

Victoria’s Secret was launched with the idea that Victoria was manor-born and lived in London, Turney said.

“I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer,” Turney said Thursday.

I look forward to seeing what they come out with now. They might have just earned a few million customers back.